All Media Consumption Is Declining - But There's One Exception - Business Insider Deutschland - купить в электронном или бумажном виде

BIIWorldwide media consumption is dropping, but there's one silver lining.

Zenith Optimedia has issued its newest Media Consumption Forecast, which predicts that all non-mobile media consumption, including traditional media and desktop Internet, will decline by 3.4% this year.

But mobile media consumption will climb by approximately 28%. Because of this, the forecast predicts that overall media consumption will still increase this year.

Despite the declines, TV media consumption still dominates. Consumers spent 177 minutes per day watching TV in 2015, compared to 110 minutes per day on the Internet (both desktop and mobile). TV accounted for 41% of media consumption in 2015, but that figure is expected to decline to 38% by 2018. Internet media, meanwhile, will account for 31% in that year.

Last year, mobile overtook desktop as the primary means of accessing the Internet. But now, mobile is racing past desktop, as people are expected to spend 86 minutes on average on mobile media, compared to just 36 minutes on desktop. This means that approximately 71% of global internet consumption will occur on mobile in 2016.

This data is crucial for businesses to how to effectively market themselves to consumers. Many companies spend quite a bit to establish and grow a strong presence on both mobile and desktop. But as mobile overtakes desktop, businesses would need to shift their dollars toward app development, mobile web, mobile SEO, and mobile ads.

For more, see the detailed report on mobile marketing from BI Intelligence. Click here to learn more about how you can gain risk-free access today.

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